Insights

Customers already use ChatGPT, Doubao, and Kimi for buying decisions. Use four questions to check whether your brand appears in AI recommendations.

A practical review template for AI growth teams covering brand mentions, recommendation probability, answer accuracy, and competitor movement.

Internal knowledge holds expertise, cases, and FAQs, but not everything is public. Layer facts, experience, secrets, and citable versions.

Product capabilities change while old articles remain citable. Connect changelog, product, docs, and pricing into versioned facts.

Regional pages need coverage, team, cases, timing, price, and legal differences. Use real local data and quality gates.

Industry pages are easy to template. Add workflows, constraints, terms, risks, cases, and buying criteria instead of swapping labels.

Enterprise buyers verify security and privacy across many pages. Structure a Trust Center with hierarchy, versions, access, and boundaries.

Reviews can support recommendations and create compliance risk. Govern permission, originals, dates, context, replies, and withdrawal.

A service provider saying “we have a method” is weak proof. Publish inputs, steps, outputs, limits, and delivery model.

Expert opinion is valuable but should not be reduced to soundbites. Capture context, judgment, method, counterexample, proof, and limits.

AI may use only a small passage from a page. Design definitions, conclusions, numbers, sources, and limits that stand alone.

Allowing AI crawlers does not mean exposing everything. Define access by page type, permission, privacy, and business value.

AI surfaces expose different referrers and parameters. Standardize source names across sessions, forms, signups, and revenue.

Google provides visibility reporting for generative AI features. Turn country, device, page, and time data into actions.

AI referrals arrive with context. Design the answer handoff, first screen, navigation, form, and next action to reduce mismatch.

FAQ pages can become repetitive quickly. Use role, situation, conditions, answer, proof, and next action to build useful FAQs.

Brand facts spread across sites, sales decks, and social profiles easily conflict. Create one public factsheet and change process.

Many articles have opinions without clear objects. Define the company, product, service, market, and proof before building the argument.

AI agents may continue from discovery into filtering, comparison, booking, and purchase. Prepare facts, pages, permissions, forms, and auditability.

Product recommendations depend on complete and current attributes. Align names, specs, price, stock, shipping, returns, and reviews.